Our target audience is 16-24 year olds but obviously anyone could watch the film. Therefore our marketing will be based on what influences the people of these ages. We believe that most young people who would be influenced or interested by a tattoo documentary usually use all kinds of social media. Therefore we will advertise our film on the most popular social media sites that these ages would constantly use. Such as:
- Tumblr
- Imgur
We would most likely advertyise through banners, film posters or pictures or short clips of video from the documentary on these social media sites and then on YouTube we would advertise a short trailer or the opening sequence to the audience to gauge interest on a another format.
We would also create a website for our Documentary as a way of finding us. Our website would include such things as :
- Home page - short introduction of the documentary.
- Newsletter about the production of the documentary.
- Links to our social media
- Trailer Tabs
- The team portfolio
Diagram Plan of website :::
